We talk with video conferencing service providers and corporate video conferencing users on a daily basis. While we do not have any scientific research data, we believe we see the following trends in the marketplace (Pls let us know if you believe we are wrong!):
Any destination, any organization
Trend 1: I want to reach any destination
As a result of increased globalization, video conferencing users expect to reach any destination around the world with the same quality experience they have when calling company internal, locally or regionally.
Trend 2: I want to call any organization
With the growth of unified communications within organizations, people expect it to take place between organizations as well. Video conferencing users want to be able to call internally, externally and B2B with HD quality.
Increased quality and frequency
Trend 3: I want to experience HD quality
As HD becomes the norm in everyday life, people expect the same experience in the corporate world. Meeting rooms and desktop users will increasingly be set up with HD quality video conferencing equipments and systems.
Trend 4: I want to call more
The more video conferencing become part of the “new way of working”, both for scheduled meetings and ad-hoc interactions and collaboration, the more people would want to use it as an alternative to picking up the telephone or writing an email.
The network challenge
These four trends, individually and together, represent enormous challenges when assessing and planning for future network demand. On one side, you do want to accommodate for these trends, on the other wide you do not want to over-dimension network capacity and reach from a cost perspective. Ideally you are looking for a network strategy that provides flexibility and scalability based on demand, today and tomorrow.
Media Network Services (MNS) operates a Global Video Conferencing Network that combines the reach of internet with a carrier grade network enabling video conferencing users to call arbitrary locations with a quality formerly only experienced on closed dedicated networks. Please visit Media Network Services to learn more.
