For organizations that have invested in video conferencing, the primary usage and main Return-on-Investment (ROI) driver is intra-company video conferencing, stimulating collaboration across distances while reducing travel cost and time, and corporate carbon footprint.
While most companies have experienced a positive ROI on their video conferencing investment, the best is yet to come as most businesses have not started to use video conferencing for B2B.
A small but rapidly growing number of organizations have opened up their infrastructure for B2B video conferencing with external organizations and gain the additional ROI of more frequent face-to-face meetings (via video conference) across functions such as:
- Sales (initial sales meetings, renewals, account updates)
- Marketing (product launches, road shows, press conferences)
- Support (call centers, case resolution)
- Purchasing (RFP/RFI Q&A meetings, meetings with vendors)
- R&D (meetings with partners, suppliers, manufacturers)
- M&As (Confidential board room discussions)
To facilitate B2B video conferencing, a number of components have to be addressed from an infrastructure perspective, including:
- Firewalls
- DNS setup for incoming calls
- Public signaling and call-control infrastructure
- B2B address book
- Internet network quality
Download the technical white paper Enabling an Enterprise for B2B Video Conferencing to gain best practice insight on how to enable an organization’s infrastructure to support B2B video conferencing.